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The competition between prediction markets and sportsbooks is intense and there is some evidence that the former is encroaching on the latter’s customer base.
A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.
“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”
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Global operator Bet365 has confirmed plans to cut around 340 jobs in response to increased regulatory and tax-related costs.
The job cuts, which represent approximately 3% of Bet365’s workforce, will be made across the company’s offices in Stoke-on-Trent, Malta and Gibraltar.
Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.
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Rapper 50 Cent will unveil a casino version of an underground New York street dice game at this year’s G2E, held at the Venetian Expo in Las Vegas from Sept. 29–Oct. 1, 2026.
The Queens-born mogul (real name: Curtis Jackson) has partnered with U.K.-based gaming manufacturer TCSJOHNHUXLEY to develop 50 Cent Headcrack, a licensed casino table game built on the mechanics of Cee-lo.
50 Cent previewed the project on Instagram on Sept. 17, 2026, framing the venture as the long-overdue legitimization of a game that always played by its own rules.
