Cursed Crypt

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“I think it would be good for us to have strong competitors,” he says. “Of course, you can copy the mechanic, you can copy the name and you can copy the theme of the video, but you cannot copy the creative itself.”

Every era of iGaming has been defined by a breakthrough format. Slots became the industry’s foundation. Live casino transformed realism. Crash games reshaped instant-play entertainment. Swipe Games believes the next defining category will not simply be another game – it will be a new way of playing.

“People always need something new,” Yashin says. “I think the next wave is games with more content inside, and we see swipe games as potentially being the next wave.”

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This can be difficult, however, as Atucha explains some larger platforms entering LatAm will only work with tier 1 operators, rather than helping smaller companies develop. “It’s challenging because first, whatever you would consider a tier 3 or a tier 2 or even a startup in an emerging market like Latin America can eventually become a tier 1 operator,” Atucha suggests.

“We’ve got lots of cases, EstrelaBet being one of them. They started from nothing and they grew a lot. And probably platform suppliers will have ignored them and regret that later on. You’ve got lots of cases like that.”

Atucha suggests global scale is only an advantage for international operators when it is executed with a local perspective. Having been in the Peruvian market since 2008, Betsson boasts considerably more local experience than a newer international entrant. “We have seen it all,” Rossi says.

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The letter argues that the proposed increase would hit the workers and communities Labour’s “Makerfield Test” is supposed to protect, while potentially costing the Exchequer money rather than raising it.

Entain stressed the importance of its retail networks in providing local employment and community engagement. 

It noted the role of machine gaming revenue in sustaining shops outside of race days, which in turn supports local economic activity, including around £50 million annually devoted to British horse racing.