Scudamores Super Stakes

About Scudamores Super Stakes

With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.

“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.

Prediction market operators are on legal losing streaks, confirming that Beynon is onto something when he says the regulatory environment is the biggest risk facing the industry.

About Scudamores Super Stakes

Conducted in 2026, it surveyed 70 professionals actively engaged in VIP management, including VIP account managers, heads of VIP and consultants, with 64% employed directly by gambling operators. 

The report sought to understand how VIP portfolios are managed daily, how the tools are utilised and other key operational challenges.

Although three-quarters of respondents rated their VIP data as good or very good, 71% reported data spread across multiple systems. Half admitted sometimes making decisions with incomplete or outdated information. 

How to play Scudamores Super Stakes

Participants broadly accepted the principle that gambling information should be transparent and accessible, but many reported difficulty interpreting or using it effectively in practice. 

Technical data such as odds and rules were often obscured by delivery timing that came too late to influence decisions. 

This sense of understanding was also described as something that needed to be maintained continuously, rather than achieved only once and then relied upon.