Fortuna Trueways

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AI is used, but only towards the end of the process. First, the system gathers objective indicators; AI is then used to assess the overall pattern and probability of a connection. “We only provide evidence-based findings,” Madsen says. “We don’t say that something is a mirror site because we suspect it is. It is only reported when we are 100% confident there is a match.”

The timing is significant. The illegal gambling market is attracting growing attention from regulators and the wider industry, while estimates of its size vary considerably depending on definitions and methodology.

A recent Fincord Intelligence report highlighted by the Betting and Gaming Council estimated that illegal online gambling generated around $50 billion in gross revenue globally in 2025. It estimated that around 5,000 operator structures were using more than 15,000 websites and apps.

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Tuberville, the famed former football coach of the Auburn Tigers, has served in the US Senate since 2021. Tuberville has expressed a willingness to consider gambling expansion in the Cotton State, one of the most restricted gambling states in the union.

VGW’s $100,000 contribution to Tuberville brings its total campaign contributions in Alabama this year to more than $351,000. The bulk of the funds—$170,000—went to North Alabama PAC, a political action committee managed by operative Steve Ruby.

Ruby is being funded by numerous gaming entities that want to see Alabama legalize gambling and sports betting. His donor list, along with VGW, includes DraftKings, FanDuel, BetMGM, and the Poarch Band of Creek Indians.

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Various MPs voiced concerns about the risk of privacy violations in accessing this data, and the potential social stigma around the information being shared.

Christofidou also floated the idea of issuing GMI recipients with a special card for in-person verification at gambling venues, but several MPs warned this could stigmatise welfare recipients.

Current gambling legislation restricts participation for minors and those classified as “financially vulnerable”. However, GMI recipients are not yet formally classified as such for the purpose of these regulations.