No prior experience is required to enroll in this course.
Basic computer and internet knowledge
Laptop / Desktop / Smartphone with internet access
Active email ID and Google account
Willingness to learn (Beginner-friendly course)
This Basic Digital Marketing Course is designed for beginners who want to start a career in digital marketing or promote their business online.
The course covers the core fundamentals of digital marketing in a simple and practical way, including:
Getting Started with Canva
Affiliate Marketing
Email Marketing
Google My Business (GMB)
Google Search Console
Voice Search Optimization
Influencer Marketing
All concepts are explained clearly, making it easy for students, job seekers, entrepreneurs, and freelancers to understand and apply.
By the end of this course, learners will have a strong foundation in digital marketing and will know how to use these skills to grow any business or brand online.
By the end of this Basic Digital Marketing Course, learners will be able to:
Create and design professional visuals using Canva to promote products, services, and personal brands.
Understand and implement affiliate marketing strategies to generate income online.
Set up and run effective email marketing campaigns to engage audiences and drive conversions.
Optimize Google My Business (GMB) profiles to improve local search visibility and attract customers.
Use Google Search Console to monitor website performance and optimize for better search engine rankings.
Leverage voice search optimization techniques to reach audiences using voice-enabled devices.
Identify and collaborate with influencers to enhance brand awareness and marketing reach.
Apply digital marketing fundamentals to grow businesses, personal projects, or freelance work effectively.
In this topic, learners will learn how to create a Canva account step by step. This lesson explains the basic process of setting up a Canva account and accessing the Canva dashboard for the first time. It helps beginners get started with Canva so they can create simple designs for digital marketing.
In this lesson, learners will understand the difference between Canva Free and Canva Pro, including features, limitations, and use cases.
In this lesson, learners will understand how to use Canva’s Video Editor to create and edit simple, professional videos easily.
In this lesson, learners will learn how to create a professional logo using Canva, even without any prior design experience.
In this lesson, learners will learn how to create creative and visually appealing designs using Canva by applying basic design principles and tools.
In this lesson, learners will understand how to use Elements in Canva to enhance designs. The video explains different types of elements and how to apply them effectively in a design.
In this lesson, learners will get a complete introduction to the Canva account dashboard. The video explains the layout, key sections, and basic navigation to help beginners understand how Canva works from the inside.
In this lesson, learners will understand how to start an Amazon Affiliate account and what basic information is required during the registration process.
In this lesson, learners will learn the complete step-by-step process of creating an Amazon Affiliate account successfully.
In this lesson, learners will understand the basic information required to create an affiliate marketing account on different platforms.
In this lesson, learners will understand what email marketing is, how it works, and how it is used to connect with audiences and promote products or services.
In this lesson, learners will understand what Google My Business is and how it helps local businesses improve their online presence.
In this lesson, learners will understand what Google Search Console is and how it helps monitor and improve a website’s performance on Google Search.
In this lesson, learners will understand what voice search optimization is, why it is important, and how to optimize content for voice searches on search engines and virtual assistants.
In this lesson, learners will understand what influencer marketing is, how it works, and how brands collaborate with influencers to reach their target audience.
In this lesson, learners will understand what influencer marketing is, how it works, and how brands collaborate with influencers to reach their target audience.
In this lesson, learners will understand what influencer marketing is, how it works, and how brands collaborate with influencers to reach their target audience.
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Basic Digital Marketing Course
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