0

Course Requirements

No prior experience is required to enroll in this course.

  • Basic computer and internet knowledge

  • Laptop / Desktop / Smartphone with internet access

  • Active email ID and Google account

  • Willingness to learn (Beginner-friendly course)

Course Description

This Basic Digital Marketing Course is designed for beginners who want to start a career in digital marketing or promote their business online.

The course covers the core fundamentals of digital marketing in a simple and practical way, including:

  • Getting Started with Canva

  • Affiliate Marketing

  • Email Marketing

  • Google My Business (GMB)

  • Google Search Console

  • Voice Search Optimization

  • Influencer Marketing

All concepts are explained clearly, making it easy for students, job seekers, entrepreneurs, and freelancers to understand and apply.

By the end of this course, learners will have a strong foundation in digital marketing and will know how to use these skills to grow any business or brand online.

Course Outcomes

By the end of this Basic Digital Marketing Course, learners will be able to:

  1. Create and design professional visuals using Canva to promote products, services, and personal brands.

  2. Understand and implement affiliate marketing strategies to generate income online.

  3. Set up and run effective email marketing campaigns to engage audiences and drive conversions.

  4. Optimize Google My Business (GMB) profiles to improve local search visibility and attract customers.

  5. Use Google Search Console to monitor website performance and optimize for better search engine rankings.

  6. Leverage voice search optimization techniques to reach audiences using voice-enabled devices.

  7. Identify and collaborate with influencers to enhance brand awareness and marketing reach.

  8. Apply digital marketing fundamentals to grow businesses, personal projects, or freelance work effectively.

Course Curriculum

1 How to Create a Canva Account
3 Min

In this topic, learners will learn how to create a Canva account step by step. This lesson explains the basic process of setting up a Canva account and accessing the Canva dashboard for the first time. It helps beginners get started with Canva so they can create simple designs for digital marketing.


2 Canva Pro vs Free – Features Comparison
2 Min

In this lesson, learners will understand the difference between Canva Free and Canva Pro, including features, limitations, and use cases.


3 Canva Video Editor – Basics to Editing
4 Min

In this lesson, learners will understand how to use Canva’s Video Editor to create and edit simple, professional videos easily.


4 Logo Creation Using Canva
5 Min

In this lesson, learners will learn how to create a professional logo using Canva, even without any prior design experience.


5 Creative Design Using Canva
7 Min

In this lesson, learners will learn how to create creative and visually appealing designs using Canva by applying basic design principles and tools.


6 Using Elements in Canva
9 Min

In this lesson, learners will understand how to use Elements in Canva to enhance designs. The video explains different types of elements and how to apply them effectively in a design.


7 Canva Account Dashboard Introduction
2 Min

In this lesson, learners will get a complete introduction to the Canva account dashboard. The video explains the layout, key sections, and basic navigation to help beginners understand how Canva works from the inside.


1 Amazon Affiliate Account Start Information
2 Min

In this lesson, learners will understand how to start an Amazon Affiliate account and what basic information is required during the registration process.


2 Amazon Affiliate Account Creation Process
2 Min

In this lesson, learners will learn the complete step-by-step process of creating an Amazon Affiliate account successfully.


3 Affiliate Marketing Account Creation Information
6 Min

In this lesson, learners will understand the basic information required to create an affiliate marketing account on different platforms.


1 Email Marketing Fundamentals
42 Min

In this lesson, learners will understand what email marketing is, how it works, and how it is used to connect with audiences and promote products or services.


1 Google My Business (GMB) Overview & Setup
35 Min

In this lesson, learners will understand what Google My Business is and how it helps local businesses improve their online presence.


1 Google Search Console Overview & Basics
35 Min

In this lesson, learners will understand what Google Search Console is and how it helps monitor and improve a website’s performance on Google Search.


1 Voice Search Optimization – Basics & Strategies
N/A

In this lesson, learners will understand what voice search optimization is, why it is important, and how to optimize content for voice searches on search engines and virtual assistants.


1 Chapter : 2 Influencer Marketing
17 Min

In this lesson, learners will understand what influencer marketing is, how it works, and how brands collaborate with influencers to reach their target audience.


2 Chapter 1 : Influencer Marketing
22 Min

In this lesson, learners will understand what influencer marketing is, how it works, and how brands collaborate with influencers to reach their target audience.


3 Introduction to Influencer Marketing
1 Hour3 Min

In this lesson, learners will understand what influencer marketing is, how it works, and how brands collaborate with influencers to reach their target audience.


Instructor

Administrator

Super admin

Administrator

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

3.5 Rating
8 Reviews
3228 Students
33 Courses

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Student Feedback

Basic Digital Marketing Course

0

Course Rating
0.00%
0.00%
0.00%
0.00%
0.00%

No Review found

Sign In or Sign Up as student to post a review

Reviews