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Course Requirements

This Digital Marketing Workshop for Business Owners is tailored to help entrepreneurs, small business owners, and startups effectively market their businesses online, generate leads, and increase sales through digital marketing strategies.

Basic Requirements to Join:

No prior marketing experience needed – Suitable for beginners
Laptop/PC with a stable internet connection
Google Account (for Google Ads, Analytics, etc.)
Existing business or startup idea (optional but recommended)
Willingness to implement digital strategies for business growth


Course Syllabus & Structure

1. Introduction to Digital Marketing for Business Owners

  • What is Digital Marketing?
  • Why it’s crucial for modern businesses
  • Understanding customer behavior online

2. Website & SEO Optimization for Business Growth

  • Importance of a professional website
  • Basics of Search Engine Optimization (SEO)
  • Local SEO strategies for businesses
  • Google My Business setup & optimization

3. Social Media Marketing & Branding

  • Choosing the right social media platforms for your business
  • Creating engaging content for Facebook, Instagram, LinkedIn, and Twitter
  • Social media advertising (Facebook & Instagram Ads)
  • Building a strong business brand online

4. Paid Advertising & Google Ads for Business

  • Understanding Google Ads & PPC campaigns
  • Keyword research & ad targeting
  • Facebook & Instagram Ads for sales conversion
  • Retargeting & conversion tracking

5. Content Marketing & Lead Generation

  • Blog writing & storytelling for business
  • Video marketing for brand awareness
  • Email marketing & automation strategies
  • How to generate & nurture business leads

6. E-commerce & Selling Online

  • Selling products & services online
  • Setting up an online store (Shopify, WooCommerce)
  • Optimizing product listings for better sales
  • Customer retention strategies

7. Business Growth Strategies & Analytics

  • Google Analytics & performance tracking
  • Understanding marketing metrics & ROI
  • Scaling business through digital marketing
  • Case studies & real-world success stories

8. Final Strategy Session & Certification

  • Creating a custom digital marketing strategy for your business
  • Q&A session with industry experts
  • Certification upon completion

What Business Owners Will Gain:

Practical digital marketing skills for business growth
Improved brand presence & lead generation
Hands-on experience with social media & paid ads
Strategies to increase website traffic & sales
A step-by-step digital marketing plan for your business
Certification to showcase digital expertise


Course Description

In today’s digital world, businesses need a strong online presence to succeed. This Digital Marketing Workshop for Business Owners is designed to help entrepreneurs, small business owners, and startups learn proven digital marketing strategies to grow their brand, attract more customers, and increase sales.

This workshop covers everything from SEO, social media marketing, Google Ads, and content marketing to paid advertising, lead generation, and e-commerce strategies. You will gain practical, hands-on experience in creating and implementing a customized digital marketing plan for your business.

By the end of this course, you’ll have the skills and confidence to market your business online, boost revenue, and scale your brand using digital tools.

Who Should Attend?

✅ Business owners & entrepreneurs looking to grow online
✅ Small business owners wanting to attract more customers
✅ Startups seeking affordable and effective marketing strategies
✅ Local business owners wanting to improve their online presence
✅ Anyone looking to scale their business through digital marketing

Course Outcomes

In today’s digital world, businesses need a strong online presence to succeed. This Digital Marketing Workshop for Business Owners is designed to help entrepreneurs, small business owners, and startups learn proven digital marketing strategies to grow their brand, attract more customers, and increase sales.

This workshop covers everything from SEO, social media marketing, Google Ads, and content marketing to paid advertising, lead generation, and e-commerce strategies. You will gain practical, hands-on experience in creating and implementing a customized digital marketing plan for your business.

By the end of this course, you’ll have the skills and confidence to market your business online, boost revenue, and scale your brand using digital tools.

Who Should Attend?

✅ Business owners & entrepreneurs looking to grow online
✅ Small business owners wanting to attract more customers
✅ Startups seeking affordable and effective marketing strategies
✅ Local business owners wanting to improve their online presence
✅ Anyone looking to scale their business through digital marketing

Course Curriculum

1 Digital Marketing Workshop For Businessman
30 Min

Digital Marketing Workshop For Businessman


Instructor

Administrator

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Administrator

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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2413 Students
30 Courses

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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