1. Prerequisites

• Basic Marketing Knowledge – Understanding of digital marketing fundamentals
• Analytical Skills – Familiarity with metrics like CTR, CPC, ROI, ROAS
• Technical Proficiency – Basic knowledge of Google Ads, Meta Ads, SEO, or PPC platforms
• Business Acumen – Ability to interpret data for strategic decisions

2. Course Modules & Topics

Module 1: Introduction to Performance Marketing

• Definition & Importance
• Differences between Traditional & Performance Marketing
• Key Metrics & KPIs

Module 2: Paid Advertising Channels

• Google Ads (Search, Display, YouTube)
• Meta (Facebook & Instagram Ads)
• LinkedIn & Twitter Ads
• Native Advertising Platforms

Module 3: Performance Optimization Techniques

• A/B Testing & Experimentation
• Landing Page Optimization
• Ad Copy & Creative Best Practices
• Bidding Strategies (Manual vs Automated)

Module 4: Analytics & Measurement

• Google Analytics & UTM Tracking
• Attribution Models & Conversion Tracking
• Data-Driven Decision Making

Module 5: Budgeting & Scaling Campaigns

• Allocating Budgets Across Channels
• Scaling Winning Campaigns
• ROAS & LTV Optimization

Module 6: Advanced Strategies

• Retargeting & Remarketing
• Programmatic Advertising
• AI & Automation in Performance Marketing

3. Tools & Platforms Required

• Google Ads & Meta Ads Manager
• Google Analytics & Google Tag Manager
• CRM Tools 
• A/B Testing Platforms (Google Optimize, VWO)

Course Overview

This expert session on Performance Marketing is designed to equip marketers, entrepreneurs, and business owners with the skills to create, optimize, and scale high-ROI digital advertising campaigns. The course covers paid media strategies, data-driven decision-making, and the latest industry trends to maximize conversions and revenue.

Who is This Course For?

• Digital Marketers looking to enhance their ad performance
• Business Owners & Entrepreneurs aiming for cost-effective customer acquisition
• Marketing Professionals wanting to master PPC, Google Ads, and Meta Ads
• Analysts & Growth Hackers focusing on data-driven campaigns

What You Will Learn

• The fundamentals and importance of performance marketing
• How to leverage platforms like Google Ads, Meta Ads, LinkedIn Ads, and more
• Strategies to optimize ad creatives, landing pages, and budgets
• Understanding conversion tracking, analytics, and attribution models
• Scaling campaigns while maintaining a high Return on Ad Spend (ROAS)
• Advanced techniques like A/B testing, automation, and remarketing

Course Format

• Duration: Customizable (2-4 hours / Full-day workshop)
• Mode: Online or In-person
• Interactive Sessions: Case Studies, Live Demos & Q&A

Course Outcomes – Expert Session on Performance Marketing

By the end of this session, participants will:

✅ Understand Performance Marketing Fundamentals – Gain in-depth knowledge of key concepts, metrics (CTR, CPC, ROAS), and differences from traditional marketing.

✅ Master Paid Advertising Platforms – Learn how to run effective campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and more.

✅ Optimize Ad Creatives & Landing Pages – Implement A/B testing, improve ad copy, and design high-converting landing pages for better ROI.

✅ Analyze & Measure Campaign Performance – Use Google Analytics, UTM tracking, and attribution models to make data-driven decisions.

✅ Develop Strategic Budgeting & Scaling Techniques – Learn bid strategies, budget allocation, and audience targeting for maximum growth.

✅ Leverage Remarketing & Retargeting Strategies – Re-engage potential customers and optimize ad spend through smart retargeting techniques.

✅ Gain Hands-on Experience with Tools & Automation – Explore AI-driven automation, Google Tag Manager, CRM tools, and reporting dashboards.

✅ Apply Advanced Growth Strategies – Understand programmatic advertising, influencer marketing integration, and cross-channel campaign management.

By implementing these insights, participants will be able to drive profitable digital marketing campaigns and enhance business performance.