Course Duration:

2-3 Hours

Prerequisites:

• Basic understanding of SEO
• Familiarity with website structures (HTML, CMS, WordPress, etc.)
• Analytical mindset and willingness to work with SEO tools

Course Objectives:

By the end of this session, participants should be able to:
✔ Perform a complete SEO audit of a website
✔ Identify and fix technical SEO issues
✔ Develop an effective link-building strategy
✔ Use SEO tools to analyze and improve website rankings

Module 1: Introduction to SEO Audit

• What is an SEO audit?
• Importance of regular audits for website performance
• Tools needed: Google Search Console, Screaming Frog, Ahrefs, SEMrush, GTmetrix

Module 2: Technical SEO Audit

• Website crawling and indexing issues
• Page speed optimization and Core Web Vitals
• Mobile-friendliness and responsiveness
• HTTP vs. HTTPS (SSL Certificate)
• Fixing broken links and redirects (301, 302, 404 errors)
• Structured data and schema markup

Module 3: On-Page SEO Audit

• Optimizing title tags, meta descriptions, and header tags
• Keyword optimization and content quality check
• Internal linking structure
• Image optimization (alt tags, compression)

Module 4: Off-Page SEO & Link Building

• Importance of backlinks in SEO
• White-hat vs. black-hat link-building techniques
• Guest blogging and outreach strategies
• Directory submissions, forum participation, and niche backlinks
• Broken link building & skyscraper technique

Module 5: SEO Tools & Reporting

• Using Ahrefs, Moz, SEMrush, and Google Analytics for SEO audits
• Competitor backlink analysis
• Creating an SEO audit report with action points
• Tracking progress and link-building ROI

Assessment & Certification:

• Live case study: Perform an SEO audit and suggest improvements
• Hands-on exercise: Create a link-building strategy for a website
• Certification upon completion of the session

In today’s digital world, SEO plays a crucial role in driving organic traffic and improving website visibility. This expert session is designed for digital marketers, business owners, and SEO professionals who want to master the art of SEO auditing and link building to enhance search engine rankings.

Through a combination of theoretical knowledge and practical application, this course will cover essential SEO auditing techniques, identifying technical issues, optimizing on-page elements, and implementing a powerful link-building strategy. Participants will learn to use industry-leading tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to analyze website performance, fix errors, and build high-quality backlinks.

By the end of this session, attendees will be equipped with the skills to conduct professional SEO audits, develop effective link-building campaigns, and improve website authority, ultimately boosting organic search visibility.

Key Highlights:
✅ Hands-on SEO audit training using real-world case studies
✅ Step-by-step guide to fixing technical SEO issues
✅ Proven strategies for earning high-authority backlinks
✅ Competitor analysis techniques for better link-building opportunities
✅ Access to premium SEO tools for practical experience
✅ Certificate of completion to showcase expertise

This session is perfect for SEO professionals, content marketers, bloggers, website owners, and digital agencies looking to improve their website’s ranking and organic traffic through advanced SEO techniques.

✅ Perform a Complete SEO Audit – Gain hands-on experience in conducting technical, on-page, and off-page SEO audits using industry-leading tools like Google Search Console, Ahrefs, and SEMrush.

✅ Identify and Fix Technical SEO Issues – Learn how to detect and resolve issues related to crawling, indexing, page speed, mobile-friendliness, structured data, and security (HTTPS).

✅ Optimize On-Page SEO Elements – Understand best practices for improving title tags, meta descriptions, headers, keyword placement, internal linking, and image optimization.

✅ Develop an Effective Link-Building Strategy – Implement white-hat techniques such as guest posting, broken link building, digital PR, and outreach to acquire high-quality backlinks.

✅ Analyze Competitor Backlinks – Use advanced SEO tools to evaluate competitors’ backlink strategies and leverage opportunities to build stronger link profiles.

✅ Create an SEO Audit Report – Learn how to structure and present a professional SEO audit report with clear action points to improve website rankings.

✅ Track SEO and Link-Building Success – Monitor SEO performance using KPIs, backlink analysis, and ranking improvements to measure ROI effectively.

✅ Gain Industry-Recognized Expertise – Earn a certificate of completion, showcasing your knowledge and skills in SEO auditing and link-building strategies.

These outcomes will enable participants to enhance their SEO expertise, improve website rankings, and drive sustainable organic growth.