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Course Requirements

Course Requirements & Syllabus

1. Introduction to Digital Marketing

  • What is Digital Marketing?
  • Importance for Freelancers & Job Seekers
  • Career Opportunities & Earning Potential

2. Personal Branding & Portfolio Building

  • Creating a Strong Online Presence
  • LinkedIn Optimization for Jobs & Freelancing
  • Building a Personal Website/Portfolio
  • Crafting an Effective Resume & Cover Letter

3. Website & SEO Basics

  • Introduction to Websites & WordPress
  • Basics of Search Engine Optimization (SEO)
  • On-page & Off-page SEO
  • Google Search Console & Analytics

4. Social Media Marketing (SMM)

  • Facebook, Instagram, LinkedIn & Twitter Strategies
  • Content Creation & Engagement
  • Social Media Advertising (Facebook & Instagram Ads)
  • Personal Branding through Social Media

5. Content Marketing & Copywriting

  • Blogging & Article Writing
  • Email Marketing Strategies
  • Writing High-Converting Sales Copy
  • Content Calendar & Strategy

6. Google Ads & Paid Marketing

  • Understanding Google Ads & PPC Campaigns
  • Keyword Research & Bidding Strategies
  • Ad Copywriting & Optimization
  • Retargeting & Conversion Tracking

7. Affiliate Marketing & Passive Income

  • How Freelancers Can Use Affiliate Marketing
  • Best Affiliate Networks to Join
  • Earning Through Blogging & YouTube

8. Freelancing Platforms & Job Hunting Strategies

  • How to Find Clients on Fiverr, Upwork & Freelancer
  • Writing Proposals That Convert
  • Negotiating & Pricing Your Services
  • Client Communication & Retention

9. Email Marketing & Automation

  • Building an Email List
  • Writing Effective Email Campaigns
  • Tools like Mailchimp & ConvertKit
  • Automation for Lead Nurturing

10. Analytics & Performance Tracking

  • Google Analytics & Insights
  • Measuring ROI for Digital Marketing Efforts
  • Using Data to Improve Campaigns

11. Final Project & Certification

  • Hands-on Project (Creating a Portfolio, Running an Ad, etc.)
  • Q&A Session with Industry Experts
  • Certification & Next Steps

Technical & Resource Requirements:

  • Laptop with a stable internet connection
  • Google Account (for Analytics, Ads, etc.)
  • Basic understanding of the internet & social media
  • Willingness to learn and implement marketing strategies

Course Description

This Digital Marketing Workshop is designed for freelancers, job seekers, and professionals who want to build a successful career in the digital world. Whether you’re looking to land high-paying freelance clients, secure a digital marketing job, or grow your personal brand, this course will equip you with the latest marketing skills, tools, and strategies to thrive in the online marketplace.

Throughout the workshop, you’ll gain hands-on experience in SEO, social media marketing, Google Ads, content marketing, personal branding, freelancing platforms, and more. You'll also learn how to effectively market yourself, attract clients, and optimize your online presence for success.

By the end of this course, you will have a strong portfolio, an optimized LinkedIn profile, a freelancing strategy, and the skills to run effective marketing campaigns. Plus, you’ll receive a completion certificate to boost your credibility!

Who Should Attend?

✅ Freelancers looking to attract more clients
✅ Job seekers aiming for digital marketing roles
✅ Professionals wanting to upskill in digital marketing
✅ Small business owners wanting to grow online
✅ Content creators & bloggers

Key Takeaways:

🔹 Learn SEO, social media marketing, and Google Ads
🔹 Build a strong online presence & personal brand
🔹 Master freelancing platforms like Upwork & Fiverr
🔹 Discover high-income marketing skills
🔹 Get a step-by-step strategy for job success

🔥 No prior experience needed! Just bring your enthusiasm and a laptop!

Course Outcomes

1. Digital Marketing Mastery

✅ Understand core digital marketing concepts (SEO, social media, content marketing, paid ads, email marketing, etc.)
✅ Learn how to create and execute effective marketing campaigns
✅ Gain practical experience with Google Ads, Facebook Ads, and analytics tools

2. Personal Branding & Online Presence

✅ Build a professional LinkedIn profile that attracts recruiters and clients
✅ Create a personal website/portfolio showcasing skills and experience
✅ Develop a strong social media presence to attract job opportunities

3. Freelancing & Client Acquisition

✅ Set up and optimize profiles on freelancing platforms (Upwork, Fiverr, Freelancer, etc.)
✅ Learn how to write winning proposals and negotiate better rates
✅ Understand pricing strategies to maximize earnings as a freelancer

4. SEO & Content Marketing

✅ Master the basics of Search Engine Optimization (SEO) to improve website ranking
✅ Learn content writing and copywriting for blogs, websites, and marketing materials
✅ Develop strategies for content marketing and audience engagement

5. Paid Advertising & Lead Generation

✅ Create and manage Google Ads & Facebook/Instagram Ads campaigns
✅ Learn how to target the right audience for higher conversions
✅ Understand lead generation and sales funnel strategies

6. Analytics & Performance Tracking

✅ Use Google Analytics and other tools to measure campaign performance
✅ Learn how to optimize digital marketing efforts for better results
✅ Track ROI (Return on Investment) and improve digital strategies

7. Career & Business Growth

✅ Discover job opportunities in digital marketing
✅ Learn how to network effectively and attract job offers
✅ Develop a freelance strategy to achieve financial independence

8. Certification & Portfolio Building

✅ Receive a Certificate of Completion to boost your credentials
✅ Build a portfolio of real-world projects to showcase your expertise
✅ Gain confidence to start your digital marketing career or freelance business

Course Curriculum

1 Digital Marketing Workshop For Freelancers and Job Seekers
34 Min

Digital Marketing Workshop For Freelancers and Job Seekers


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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

4.2 Rating
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2413 Students
30 Courses

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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